Scaling Spay Neuter Through Strategy, Data, and Humor with Deborah Cribbs
About this episode
Stacy LeBaron interviews Deborah Cribbs about transforming feline welfare through strategic philanthropy and community engagement.
What happens when a financial professional is entrusted with a transformative philanthropic gift for cats? In this episode of United We Spay , Stacy LeBaron sits down with Deborah Cribbs , founder of the Give Them Ten Movement, to explore how a banker's mindset reshaped feline welfare in Cincinnati and beyond. Deborah shares how disciplined stewardship, business strategy, and unapologetically bold messaging turned a local foundation into a national force for cats. From launching community cat programs to leveraging data and market research, she explains why spay neuter is not just compassionate. It is the most practical, scalable solution to feline overpopulation. In this episode you will hear: • How a fiduciary approach transformed charitable giving into measurable impact • Why collaboration, not competition, is essential for sustainable shelter systems • What functional community cat programs actually require to succeed • The power of branding, humor, and visual storytelling in shifting public behavior • Why "Fix by Five" is a critical messaging tool for modern feline welfare • How donor-advised funds and community foundations can unlock local funding • Why specialization may…
More episodes of United We Spay
- Fix the Future with Cathy Bissell
- 028: Fix Before You Feed with Julie Jacobson
- 026: Full Circle TNR: Building Sustainable, Community-Led Cat Care with Adelle Louise
- 025: Behind the Mic with Stacy LeBaron on Cats, Clinics, and Burnout
- 024: Confronting the Vet Shortage with Cheri Storms
- 023: Revolutionizing Veterinary Care: Dr. Michelle Gonzalez and the Rascal Unit
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