About this episode

Alicia shares insights from BDO Evolve 2026, focusing on relationship-building and Gen Z in the workplace.

Alicia shares her experience at BDO Evolve 2026, covering the relationship-building mindset that changed how she approached the entire conference and a session on Gen Z in the workplace that has her rethinking how accounting firms onboard and develop new staff. She also reveals that Royal Wise took home a BDO Alliance Award for Growth Strategy and breaks down the positioning and pricing decisions behind that win, plus answers a live "stump the expert" question on how QuickBooks Online handles physical versus economic sales tax nexus. Sponsors: Aqqrue - http://uqb.promo/aqqrue Maxima.AI - http://uqb.promo/maxima (00:00) - Welcome Back From BDO (01:31) - Why Royal Wise Joined (03:07) - New Booth Big Upgrade (03:47) - BRN Summit Keynote (07:23) - Relationship Building Dinners (12:11) - Gen Z At Work Lessons (23:43) - Royal Wise Wins Award (27:24) - Ask Alicia Anything Stumper (31:14) - New Book And Classes (33:38) - Thanks And Sign Off LINKS BDO Evolve 2026: https://conference.bdoalliance.com/#section-schedule BDO Alliance: https://www.bdo.com/about/bdo-alliance-usa Buy Alicia's Book! http://royl.ws/conversion-book Alicia’s Upcoming Classes 4/28/26: Converting from QBDT to QBO…

Sponsors

Aqqrue, Maxima.AI

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