395: Why Mouton Cadet, Bordeaux, decide that sustainability needed to include people, not just the environment?
About this episode
This episode discusses Mouton Cadet's approach to sustainability, focusing on the Fair for Life certification and its impact on the community and grape growers.
Why did the Bordeaux wine Mouton Cadet decide that sustainability needed to include people, not just the environment? Why is the Fair for Life certification that's focused on people, community, and respect the environment a perfect fit for Mouton Cadet? What does it mean to create trust with more than 100 grape growers that lasts for generations? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Véronique Hombroekx, the Managing Director for the Mouton Cadet Brand and Jérôme Aguirre, Director, Mouton Cadet Wines, about their Fair for Life program. You can find the wines we discussed at https://www.nataliemaclean.com/winepicks . Highlights What made Veronique believe fair trade principles could work for a Bordeaux wine brand on the scale of Mouton Cadet? Why did a small Fair for Life label on another Bordeaux wine inspire a major change at Mouton Cadet? What was missing from Mouton Cadet's sustainability strategy before Fair for Life was introduced? Why did Mouton Cadet choose its flagship Rouge to carry the Fair for Life certification? What does it actually mean for more than 100 independent winegrowers to be part of the "Mouton Cadet family"? How do…
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