Never Quite Measuring Up
About this episode
The episode discusses the journey of striving for financial security in business and the emotional challenges faced along the way.
Our latest essay from our Untoxicated blog: “Never Quite Measuring Up” I did the math in my head. If the sales revenue generated on the opening day of our fourth location remained even sort-of consistent, we would be good–finally over the hump to financial security. We started with one whole grain bread bakery in 2004, and four years later, we had added three locations, and I thought we had reached our goal. I remember where I was standing, on the stairs leading to our kitchen, when I was overcome by relief. A goal attained. At last. At long last. But it didn’t last. I grew to resent those opening day looky-loos for getting my hopes up. Our fourth location settled into a revenue performance much like that of our other three bakeries. We would survive. But we were not going to thrive. So I looked for a new path to achieve our goal of financial security. I adjusted the product lines, trimmed down our workforce, promoted seasonal specials, changed our operating hours, partnered with other organizations, donated tons of bread in the community. I even ate nothing but whole grain bread for a whole month, and lost weight, to debunk the gluten-free frenzy. And I did it all in pursuit of…
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