Josh Baker & Jason Fullmer: Mercenary Premier Takes a Big Swing in Edna Valley at the Old DAOU Facility | Up+Adam
About this episode
Josh Baker and Jason Fullmer discuss the future of the beverage business and their new venture at the old DAOU facility in Edna Valley.
Sponsored by The Mountain Air | Sponsored by Benny’s Pizza | SLOFreeParking Josh Baker and Jason Fullmer of Mercenary Premier join Adam for a bigger-than-wine conversation about where the beverage business is headed and how two Central Coast operators are building for what comes next. Mercenary Premier recently acquired the old DAOU facility in Edna Valley, the former Baileyana Winery facility you may have read about in the paper, and they’re turning it into a full production home for winemakers and beverage brands looking for custom crush, vinification, packaging, canning, bottling, storage, and support heading into Harvest 2026. This episode gets into the real back-of-house world most wine drinkers never see: tanks, trucks, timing, packaging pressure, bottling day chaos, and the trust it takes to hand someone your vintage. Josh brings decades of winemaking and custom crush leadership, while Jason built Mercenary from a mobile canning operation into a serious packaging partner across California. Together, they talk about taking a big swing, the changing consumer, RTDs, wine cocktails, bag-in-box, smaller formats, lighter packaging, and why this moment in wine might be less about…
People in this episode
Host: Adam Montiel
Guests: Josh Baker, Jason Fullmer
Topics covered
- beverage business
- winemaking
- custom crush
- packaging
- consumer trends
- wine cocktails
Keywords
- Mercenary Premier
- winemaking
- custom crush
- packaging
- Edna Valley
- wine cocktails
- consumer trends
Sponsors
The Mountain Air, Benny’s Pizza, SLOFreeParking
Mentioned in this episode
Organizations: Mercenary Premier, DAOU, Baileyana Winery
Places: Edna Valley, California
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