Coat Paints || Pressure Of The New

Coat Paints || Pressure Of The New

May 20, 2026 · 59 min

About this episode

The episode discusses the pressure of newness in business with Rob Abrahms, co-founder of Coat Paints.

We are, it seems, fixated on the new, newness, what's new. A discussion with Rob Abrahms, co-founder of Coat Paints, on the pressure of newness. Welcome to Up With The Lark And, a podcast for creative entrepreneurs hosted by me Calandre Orton. We are, it seems, fixated with the new, newness, what’s new. Trends flurry by in weeks, the what’s new button on websites is pressed with an unquenchable thirst and we are all always asking, what’s next? I recently read The Good Ancestor by Roman Krznaric. In it he discusses the marshmallow brain and the acorn brain. Short term satisfaction versus long term thinking. A good challenge for us all to consider how to explore both, blend, mix, combine and when to enjoy the marshmallow or when to invest in the acorn. To explore this conundrum is Rob Abrahms co-founder of Coat Paints. I am sure that you are familiar with their open, straightforward, practical and cheering approach to paint and colour. Everyone is welcome. Every style is welcome. Every architectural era is welcome. Every story is welcome. It seems a great business from which to consider this. Every paint company must need to explore new colours, new finishes, fashions and trends…

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