About this episode

The episode discusses the Peterson family's journey of resilience and transformation after a devastating barn fire at Four Cubs Farms.

When a devastating barn fire destroyed the heart of Four Cubs Farms in November 2017, the Peterson family faced a decision that would shape the future of their business for generations to come. In this episode of the Uplevel Dairy Podcast, Peggy Coffeen continues her conversation with Gary and Cris Peterson, Ben Peterson, and Dairy Manager Nathan Brandt as they reflect on one of the most difficult days in the farm's history—and how it became the catalyst for transformation.From the overwhelming support of neighbors and fellow dairy producers to rebuilding with robotic milking technology, the team shares how resilience, innovation, and a willingness to embrace change helped them emerge stronger than before. The conversation explores how data-driven decision making, animal welfare, technology adoption, and strategic growth are helping Four Cubs Farms remain competitive while preparing for its 150th anniversary and the next generation of leadership.This episode is sponsored by Compeer Financial.Compeer Financial is a member-owned Farm Credit cooperative serving and supporting agriculture and rural America. Their dairy team brings world-class expertise and tailored solutions to…

People in this episode

Host: Peggy Coffeen

Guests: Gary Peterson, Cris Peterson, Ben Peterson, Nathan Brandt

Topics covered

• resilience
• dairy farming
• technology adoption
• community support
• business transformation
• data-driven decision making

Keywords

• Four Cubs Farms
• barn fire
• resilience
• robotic milking
• community support
• dairy industry
• innovation
• animal welfare
• strategic growth

Sponsors

Compeer Financial

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