About this episode

Chris Daigle interviews Cole Casperson about the impact of AI on search and customer discovery.

Send us Fan Mail The way customers discover brands is changing faster than most companies realize. In this episode Chris sits down with Cole Casperson, Chief Data Officer and Partner at CrankTank, to explore how AI is transforming search, e-commerce, and customer discovery. Cole explains why traditional keyword-based SEO is giving way to AI retrieval systems that understand meaning, how large language models decide which brands get recommended, and why visibility in AI-generated answers is be...

People in this episode

Host: Chris Daigle

Guest: Cole Casperson

Topics covered

• AI in search
• e-commerce
• customer discovery
• Generative AI
• SEO
• large language models

Keywords

• Generative Engine Optimization
• AI search
• SEO
• customer discovery
• large language models

Mentioned in this episode

Organizations: CrankTank

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