Why UX Should Own Retention
About this episode
This episode discusses the importance of focusing on customer retention in user experience design.
Acquiring a new customer costs about five times more than keeping an existing one. So why do organizations still obsess over the top of the funnel?
People in this episode
Host: Paul Boag
Topics covered
- customer retention
- user experience
- business strategy
- marketing
- customer acquisition
Keywords
- customer retention
- user experience
- acquisition costs
- business strategy
- funnel
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