Why UX Should Own Retention
From UX Insights - User Experience Leadership and Strategy by Paul Boag
May 21, 2026 · 6 min · Episode 857
About this episode
This episode discusses the importance of focusing on customer retention in user experience design.
Acquiring a new customer costs about five times more than keeping an existing one. So why do organizations still obsess over the top of the funnel?
People in this episode
Host: Paul Boag
Topics covered
- customer retention
- user experience
- business strategy
- marketing
- customer acquisition
Keywords
- customer retention
- user experience
- acquisition costs
- business strategy
- funnel
More episodes of UX Insights - User Experience Leadership and Strategy
- The quick wins racket (and why I'm part of it) · June 4, 2026 · 9 min
- From Doer to Director: The AI Mindset Shift · May 7, 2026 · 6 min
- Why UX Teams Need a Maturity Audit Right Now · April 23, 2026 · 6 min
- Democratizing UX with AI · April 10, 2026 · 7 min
- Your AI Toolkit Is Your Competitive Edge · March 26, 2026 · 11 min
- Is your website copy faceless? · February 26, 2026 · 6 min
Explore listener stats, chart rankings, contacts and more on the UX Insights - User Experience Leadership and Strategy podcast page.