Why Most Coffee Shops Need to Raise Their Prices– Valor Coffee Podcast Ep. 168
About this episode
This episode discusses the complexities of running a coffee shop in 2026, focusing on pricing strategies and financial challenges.
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep168 Running a coffee shop in 2026 is more complicated than just making great coffee. In this episode, we talk about the real challenges behind raising prices, understanding margins, and building a coffee business that can actually survive long term. From labor and cost of goods to guest perception and profitability, we break down the financial realities that most coffee shop owners are navigating right now. We also share our own experience raising prices at Valor over the years and what we learned from it. If you own a cafe, want to open one, or just enjoy seeing the business side of specialty coffee, this conversation is for you. This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup *If you purchase something through one of our links, we may be entitled to a share of the sale* Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep168 Watch on Youtube…
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More episodes of Valor Coffee Podcast
- Every Reason to NOT Start a Coffee Shop – Valor Coffee Podcast Ep. 173
- How Our Coffee Cart Exploded in 2025 – Valor Coffee Podcast Ep. 172
- What Eleven Madison Park Taught Us About Running a Coffee Company – Valor Coffee Podcast Ep. 171
- Is Specialty Coffee Ready for Automation? (w/ Project Zero) – Valor Coffee Podcast Ep. 170
- Is Automation Killing Specialty Coffee? – Valor Coffee Podcast Ep. 169
- Do Toxic Guests Deserve Great Hospitality? – Valor Coffee Podcast Ep. 167
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