About this episode

Blair Enns joins Dr Genevieve Hayes to discuss the Four Conversations framework for data scientists to effectively sell their expertise.

For data scientists, getting a project approved is a sale. It might not feel like one and money might not change hands, but the dynamics are exactly the same. And like any sale, it goes a lot better if you go in with a plan. In this Value Boost episode, Blair Enns joins Dr Genevieve Hayes to explore how data professionals can use the Four Conversations framework to sell their expertise more effectively, whether as independent consultants or as employees within organisations. You'll discover: Why reputation is the most powerful sales tool a data professional has [04:33] How to stop behaving like a vendor when you're trying to sell expertise [05:09] Why the value of your work resides in your stakeholder not in you [09:53] The single question that unlocks what your stakeholder truly values [12:13] Guest Bio Blair Enns is the founder of Win Without Pitching, the leading authority on selling and pricing for expert advisors and practitioners. He is also the author of The Win Without Pitching Manifesto and The Four Conversations: a New Model for Selling Expertise , and is the co-host, with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship…

More episodes of Value Driven Data Science

• Episode 113: The Experts' AI Manifesto · July 8, 2026 · 27 min
• Episode 112: [Value Boost] Lies, Damned Lies and Stakeholders · July 1, 2026 · 16 min
• Episode 111: Building Your Defences Against AI Misinformation · June 24, 2026 · 27 min
• Episode 110: [Value Boost] Why You Need Less Data Than You Think · June 17, 2026 · 17 min

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