About this episode

Ray Lucia Jr. interviews Mark Kersey about his journey from tech entrepreneur to bourbon co-founder, discussing entrepreneurship and risk management.

Join host Ray Lucia Jr. as he welcomes special guest Mark Kersey, the co-founder of Cask & Coast, a unique bourbon blending house based in California. Mark shares his journey from tech entrepreneur to city council member and now to the world of bourbon, revealing the passion and dedication behind creating a craft spirit that has already won multiple gold medals. What You’ll Learn in this Episode: ✅ Spotting Opportunities Before Others Do – How to recognize trends and gaps in any industry ✅ Aligning Passion with Strategy – Why success happens when your work reflects what you value most ✅ Managing Risk While Taking Bold Action – What separates sustainable growth from reckless decision-making ✅ The Power of Long-Term Thinking – How patience and strategic moves create lasting success Follow me on social media: Twitter: @rayluciajr LinkedIn: /rayluciajr Leave a comment below with your thoughts on the episode! #entrepreneurship #businesspodcast #businesssuccess #smallbusiness #bourbonjunkies #bourbon #leadershippodcast

People in this episode

Host: Ray Lucia Jr.

Guest: Mark Kersey

Topics covered

• entrepreneurship
• risk-taking
• bourbon
• craft spirits
• business strategy
• long-term thinking

Keywords

• entrepreneurship
• risk-taking
• bourbon
• craft spirits
• business strategy
• long-term thinking
• Cask & Coast
• Mark Kersey
• Ray Lucia Jr.

Mentioned in this episode

Organizations: Cask & Coast

Places: California

More episodes of Vaulted Views with Ray Lucia Jr.

• The End of 60/40? A Smarter Retirement Strategy for Advisors · April 23, 2026 · 11 min
• I Talked to a CEO Who Transforms How Owners Leave Their Companies · April 9, 2026 · 56 min
• How Fiduciary Advisors Build Enterprise Value and Retain Clients in Volatile Markets · April 7, 2025 · 9 min
• Business Lessons from Sports, Hollywood, and Hospitality · March 24, 2025 · 1h 1m
• The Hidden Costs of Index Funds: What Every Investor Must Know · March 17, 2025 · 6 min
• The #1 Retirement Fear (And How to Avoid It) · March 10, 2025 · 14 min

Explore listener stats, chart rankings, contacts and more on the Vaulted Views with Ray Lucia Jr. podcast page.