The Great Scape: Helle Jeppsson with Matthew Brimer
From Venture Everywhere by Everywhere Ventures
March 17, 2026 · 28 min · Season 1 · Episode 111
About this episode
Helle Jeppsson discusses the evolution of SCAPE from physical spas to a wellness tech platform.
Helle Jeppsson, co-founder and CEO of SCAPE, chats with Matthew Brimer, co-founder of Everywhere Ventures In episode 111 of Venture Everywhere, the host is Matthew Brimer , co-founder of Everywhere Ventures and co-founder of ZZ Driggs , a furniture and design company serving the real estate and hospitality industry. He talks with Helle Jeppsson , co-founder and CEO of SCAPE , a wellness tech platform delivering on-demand spa services across Latin America. Helle shares her path from opening physical spas in the U.S. and Mexico to building an alternative after COVID exposed how hard it is to make brick-and-mortar wellness scale. She discusses how SCAPE pivoted from a B2C consumer brand into a white-label spa product for hotels and businesses, converting a traditional loss-center amenity into a profit center for properties that can't justify the overhead of a full spa operation. In this episode, you will hear: Building on-demand wellness infrastructure across Latin America. Pivoting from B2C to B2B after spotting organic demand from the hotel industry. Using consumer brand recognition to break into corporate wellness. Creating better work conditions and higher earnings for women…
People in this episode
Host: Matthew Brimer
Guest: Helle Jeppsson
Topics covered
- wellness technology
- B2B services
- spa services
- entrepreneurship
- women in business
Keywords
- wellness
- spa
- B2C
- B2B
- entrepreneurship
- Latin America
- women therapists
Mentioned in this episode
Organizations: SCAPE, Everywhere Ventures, ZZ Driggs
Places: Latin America, U.S., Mexico
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