About this episode

Obi Asika discusses the potential of Nigeria's creative economy and its impact on global culture and economy.

What if Nigeria’s greatest goldmine isn’t oil but creativity? In this episode of Venture Valley, we sit down with Obi Asika , Director General of the National Council for Arts & Culture (NCAC) and a foundational architect of Nigeria’s modern creative industry. Obi breaks down the true power of Nigerian culture , the rise of Afrobeats , the evolution of Nollywood , and why the creative economy is already a $25B industry projected to hit $250B in the next decade. He shares how Nigeria’s soft power , culture, and creativity are driving global influence and economic growth. From the early days of Lagos nightlife to the worldwide explosion of Afrobeats, Obi Asika reveals the blueprint behind Nigeria’s cultural dominance and the opportunities that creators, entrepreneurs, and investors are overlooking. In this episode, you’ll learn: Why Nigeria’s creative economy is valued at $25B today and projected to hit $250B by 2035 How Afrobeats is carrying Nigeria’s identity across the world Why creativity is the highest expression of human potential How global perceptions of Nigeria are shifting through culture The role of soft power in shaping international influence Why film and Nollywood…

People in this episode

Guest: Obi Asika

Topics covered

• creative economy
• Nigerian culture
• Afrobeats
• Nollywood
• soft power
• cultural export

Keywords

• creative economy
• Nigeria
• Afrobeats
• Nollywood
• cultural influence
• soft power
• intellectual property

Mentioned in this episode

Organizations: National Council for Arts & Culture

Books & works: Afrobeats, Nollywood

Places: Nigeria, Lagos

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