#101 - Perfecting Pricing Principles

#101 - Perfecting Pricing Principles

From ViewLegal Podcast by View Legal

July 28, 2025 · 30 min

About this episode

This episode explores the challenges and principles of pricing in the changing landscape of professional services.

Many observers are predicting that the impending changes to the professional services industries will be unprecedented. A 'perfect storm' across issues such as digital disruption, de-leveraging and new entrants mean that the only certainty will be change. The key question for every professional is – what do we do? The perennial questions for many are centred around how to charge for the services delivered. While there have always been risks with charging by the hour, those risks may become catastrophic as alternative advice solutions continue to rise in acceptance In this webinar we will leverage story telling to explore the timeless pricing principles – and how to perfect them, including topics such as: 1. the journey, time recording, to fixed pricing to subscription – and beyond 2. how technology is only ever an enabler 3. case study examples of successful professional pricing principles in practice 4. what specific actionable items can you implement immediately For access to more webinars and resources join one (or all) of the View Communities . Reminder to View Community members – join us in the FaceBook group for a deeper conversation about this topic and how you can…

Topics covered

  • pricing
  • professional services
  • digital disruption

Keywords

  • pricing principles
  • charging for services
  • digital disruption
  • professional services

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