089: Red Flags for Planting a Vineyard with Dr. Mark Greenspan
About this episode
Fritz Westover discusses vineyard planting red flags with viticulture expert Dr. Mark Greenspan.
Planting a vineyard is a major investment, and the decisions made before the first vine goes into the ground can determine long-term success or costly failure. In this episode, Fritz sits down with renowned viticulture expert Dr. Mark Greenspan to unpack the most common red flags vineyard owners and operators should watch for when planning a new planting. Drawing on more than three decades of scientific research and hands-on field experience, Dr. Greenspan explains why many vineyard problems originate long before planting day. Fritz and Dr. Greenspan also discuss the dangers of relying on assumptions or neighboring vineyard performance instead of site-specific data and professional evaluation. Listeners will learn why thorough pre-plant assessments — including soil testing, climate analysis, and thoughtful rootstock and variety selection — are essential risk management tools rather than optional steps. This episode is especially valuable for growers considering new vineyard development, replanting existing blocks, or expanding acreage. By understanding these early warning signs, listeners can make more informed decisions, avoid expensive mistakes, and set their vineyards up for…
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