Journalists Will Feature Your Products A Lot If You Do This | Ep 150

Journalists Will Feature Your Products A Lot If You Do This | Ep 150

May 5, 2026 · 15 min

About this episode

Lydia discusses how to secure repeat features in the media by building relationships with writers.

So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again. In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers. Plus, simple, actionable ways to build genuine relationships with writers, even if you’re just getting started. In This Episo...

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Hosts: Lydia, Bridget Sicsko

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