
The Pitch Mistake That's Costing You Press Coverage | Ep 151
From Visibility Era by Bridget Sicsko and Lydia Bagarozza
May 12, 2026 · 6 min
About this episode
Bridget discusses the common mistakes in PR pitches and offers a formula for effective pitching.
If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses. Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your au...
People in this episode
Hosts: Bridget Sicsko, Lydia Bagarozza
Topics covered
- PR strategy
- pitching
- media coverage
- CPG founders
- storytelling
Keywords
- PR pitches
- media
- pitch strategy
- CPG brands
- press coverage
Mentioned in this episode
Organizations: Forbes, mindbodygreen, Real Simple
More episodes of Visibility Era
- How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153 · June 2, 2026 · 29 min
- We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 152 · May 26, 2026 · 20 min
- Journalists Will Feature Your Products A Lot If You Do This | Ep 150 · May 5, 2026 · 15 min
- How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149 · April 28, 2026 · 12 min
- Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148 · April 21, 2026 · 16 min
- How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147 · April 14, 2026 · 24 min
Explore listener stats, chart rankings, contacts and more on the Visibility Era podcast page.