The Pitch Mistake That's Costing You Press Coverage | Ep 151

The Pitch Mistake That's Costing You Press Coverage | Ep 151

From Visibility Era by Bridget Sicsko and Lydia Bagarozza

May 12, 2026 · 6 min

About this episode

Bridget discusses the common mistakes in PR pitches and offers a formula for effective pitching.

If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses. Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your au...

People in this episode

Hosts: Bridget Sicsko, Lydia Bagarozza

Topics covered

  • PR strategy
  • pitching
  • media coverage
  • CPG founders
  • storytelling

Keywords

  • PR pitches
  • media
  • pitch strategy
  • CPG brands
  • press coverage

Mentioned in this episode

Organizations: Forbes, mindbodygreen, Real Simple

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