About this episode

Iti Sahai discusses the intersection of storytelling, localization, and AI in driving global growth.

Iti Sahai, Head of Product, Internationalization (Global Infrastructure) at Klaviyo, joins Host María Roa for a fascinating conversation about global expansion, product-led internationalization, localization strategy, AI integration, and the enduring power of storytelling in business. Drawing on a career spanning Hollywood, Bollywood, enterprise technology, and global product leadership, Iti shares valuable insights on how organizations can transform localization from a perceived operational cost into a strategic growth engine. Throughout the discussion, she highlights the importance of customer-centric thinking, leadership through storytelling, and the preservation of human creativity in an increasingly AI-driven world. 00:00 - Welcome and Introduction to Iti Sahai 01:32 - From Storytelling to Product Leadership 02:46 - Why Localization Is More Than Translation 05:57 - Measuring Localization ROI Through Growth 07:20 - Using Storytelling to Influence Leadership 09:55 - AI Opportunities and Risks in Internationalization 14:15 - What Drives Global Product Adoption 20:55 - Community Leadership and Women in Localization 22:23 - Keeping Humanity Alive in an AI-Driven World About…

People in this episode

Host: María Roa

Guest: Iti Sahai

Topics covered

• storytelling
• localization
• AI integration
• global growth
• product leadership
• customer-centric thinking

Keywords

• global expansion
• localization strategy
• AI opportunities
• product-led internationalization
• storytelling in business

Mentioned in this episode

Organizations: Klaviyo

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