How Pinklay Built 200K+ Loyal Customers
About this episode
Daisy Tanwani discusses her journey of building Pinklay, a lifestyle brand, from a passion project to a successful business with a global customer base.
When someone says “Made in India design,” Pinklay is a brand that truly lives up to that promise. Founded by Daisy Tanwani, Pinklay started as a passion project and evolved into a thriving lifestyle brand with 7 stores, a presence in 100+ Indian cities, and customers across 33 countries. In this episode of Voices for Local, Daisy opens up about: • Leaving a stable journalism career • Building a bootstrapped business • Working with 200–1000 artisans • Online vs offline growth challenges • The power of customer feedback • Why she hasn’t raised funding (yet) This is an honest, insightful conversation about entrepreneurship, risk, design, and building a brand rooted in craft and community.
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