About this episode

Darren Hardman discusses Microsoft's AI strategies and the business of football kits ahead of the 2026 World Cup.

Microsoft UK and Ireland boss Darren Hardman joins Wake Up to Money to discuss the company’s battle to stay ahead in the race for artificial intelligence. Plus, as the 2026 World Cup kicks off, we look at the business of football kits with the former Puma and Umbro creative executive behind Italy’s 2006 World Cup-winning shirt.

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