Microsoft UK&I Chief Executive - Darren Hardman
From Wake Up to Money by BBC Radio 5 Live
June 8, 2026 · 52 min
About this episode
Darren Hardman discusses Microsoft's AI strategies and the business of football kits ahead of the 2026 World Cup.
Microsoft UK and Ireland boss Darren Hardman joins Wake Up to Money to discuss the company’s battle to stay ahead in the race for artificial intelligence. Plus, as the 2026 World Cup kicks off, we look at the business of football kits with the former Puma and Umbro creative executive behind Italy’s 2006 World Cup-winning shirt.
People in this episode
Host: Wake Up to Money
Guest: Darren Hardman
Topics covered
- artificial intelligence
- business of football kits
- sports apparel
- World Cup
- technology
Keywords
- Microsoft
- Darren Hardman
- artificial intelligence
- 2026 World Cup
- football kits
- Puma
- Umbro
Mentioned in this episode
Organizations: Microsoft, Puma, Umbro
Books & works: Italy’s 2006 World Cup-winning shirt
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