PATTY AUBERY: From Secretary to a Billion-Dollar Brand - Patty Aubrey on Building Chicken Soup for the Soul and A Life Time of Choosing the Challenge

PATTY AUBERY: From Secretary to a Billion-Dollar Brand - Patty Aubrey on Building Chicken Soup for the Soul and A Life Time of Choosing the Challenge

From WAKE UP! with Joni by Joni Caldwell Lerner: Leadership and Life Strategist Coach

March 12, 2026 · 51 min · Season 5 · Episode 220

About this episode

Patty Aubery shares her journey from secretary to President of Chicken Soup for the Soul, discussing visibility, courage, and the importance of asking for help.

From answering a classified ad to helping build one of the most recognizable personal development brands in the world… In this episode of Wake Up! with Joni , I sit down with visionary entrepreneur and bestselling author Patty Aubery . Patty began her career as a secretary for Jack Canfield and went on to become President of Chicken Soup for the Soul , helping grow it into a global phenomenon with hundreds of titles and hundreds of millions of books sold. But Patty's story isn't just about business success. It's about visibility, courage, asking for what you want, and learning to stop hiding your gifts . In this candid conversation we explore: How a $25,000 goal changed the trajectory of Patty's life The behind-the-scenes story of building the Chicken Soup empire Why so many women stay invisible—even after massive success The power of asking for help and surrounding yourself with truth tellers How habits and self-talk quietly shape the life we live Why success is measured in experiences, relationships, and contribution—not just money Patty also shares the promise she made to her mother on her deathbed—to stop hiding and show up fully —and how that moment reshaped the work she…

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