Bitcoin Has a Marketing Problem | Bobby Shell
About this episode
Bobby Shell discusses the marketing challenges Bitcoin faces in achieving mainstream adoption.
Why hasn't Bitcoin reached mainstream adoption despite having the best money ever created? In this episode of We Are Satoshi, Bobby Shell explains why Bitcoin's biggest challenge isn't technology—it's sales, marketing, and communicating value to the world. From Lightning payments and stablecoins to AI, entrepreneurship, and faith, this conversation explores what it will take for Bitcoin to reach billions of people and why the next wave of adoption may look very different than many Bitcoiners expect. Bobby Shell is VP of Marketing at Voltage, where he helps businesses integrate Bitcoin and Lightning payments. We discuss Lightning adoption, stablecoins, AI-powered businesses, entrepreneurship, personal branding, and why Bitcoin companies need to become much better storytellers if they want to win. Links : Bobby's Article on iGaming: https://voltage.cloud/blog/reducing-fraud-and-chargebacks-in-igaming-with-bitcoin-payments Graham What is Money Podcast Episode: Core vsKnots, Lightning Network, and the Fight for Bitcoin’s Future w/ Graham Krizek CONNECT with us: Bobby on X: https://x.com/iBobbyShell Voltage on X: https://x.com/voltage_cloud Kyle on X: https://x.com/thekylehuber Kyle…
Sponsors
Born to Be Free Online Store, Daylight Computer
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