
Favour Obasi-ike provides a comprehensive checklist for maintaining a business website, emphasizing the importance of domain ownership and SEO best practices.
Favour Obasi-ike, MBA, MS breaks down the anatomy of a business website. He explains that owning a domain, hosting, and a mailbox are just the starting points; maintaining a website is like maintaining a house. Favour details the risks of platform lock-in (like the migration challenges with Squarespace and Bluehost) and emphasizes the importance of a standalone FAQ page to boost search impressions. He provides a checklist for website owners, covering image compression, canonical tags, and critical integrations like Google Search Console and Bing Webmaster Tools. >> 📥 Join our exclusive SEO newsletter Key Moments Favour compares website maintenance to home ownership: you don't stop caring for a house just because you moved in (50:08). He highlights an "I love you" font experiment to prove typography drastically changes how your brand is received (51:06). A critical discussion occurs regarding the acquisition of Google Domains by Squarespace and how DNS lock-in complicates website migration (24:23). Favour also shares a case study where adding a standalone FAQ page…
Host: Favour Obasi-ike
Organizations: Squarespace, Bluehost, Google Domains, Bing Webmaster Tools, Google Search Console
Explore listener stats, chart rankings, contacts and more on the We Don't PLAY!™: Podcast SEO, AI SEO Tools, Pinterest SEO, Web Marketing, Advanced SEO and Technical SEO podcast page.