Scaling with Strategy: How to Use Paid Advertising the Right Way
About this episode
Erin discusses effective online advertising strategies with Sofia Ortiz, focusing on common pitfalls and successful tactics.
In this episode, Erin sits down with Sofia Ortiz (Mavrik Marketing) to break down the real do’s and don’ts of online advertising—why so many campaigns fail, what’s actually working right now, and the two follow-up windows that decide whether ads become profit or a money pit. They cover: Why referrals create “peaks and valleys” (and how to fix it)The first 5 minutes rule (and the 24-hour backup window)Why video beats images now—and how to do it without fancy productionThe biggest targeting mis...
People in this episode
Host: Erin Nevicosi
Guest: Sofia Ortiz
Topics covered
- online advertising
- paid advertising
- marketing strategy
- campaign success
- video content
- targeting
Mentioned in this episode
Organizations: Mavrik Marketing
More episodes of Wealth Mavericks
- Alternative Assets Explained: What High Earners Are Missing
- Making Over $500K: Why Your Tax Strategy Must Change
- Risk vs. Reward: Why Playing It Safe Keeps You Stuck
- What You’re Not Seeing: Why a Full Financial Picture Matters
- The Illusion of Easy: What True Financial Mastery Actually Takes
- Wealth Without Guilt: Why Good People Should Want More
Explore listener stats, chart rankings, contacts and more on the Wealth Mavericks podcast page.