The episode discusses the challenges and lessons learned from running a coffee shop and the financial insights gained from that experience.
What happens when your dream business nearly destroys you, and then teaches you everything you needed to know about money? We don't usually talk about this. The early days. The subway rides hauling coffee beans across Chicago. The polar vortex brought us to the edge of bankruptcy. The moment we realized we'd been doing money completely wrong. But Perry asked us to get real. So we did. In Part 1 of this two-part conversation, we're pulling back the curtain on our entrepreneurial journey, from bootstrapping a coffee shop with zero financial backing to discovering the principles that would eventually reshape how we help business owners build wealth. You'll hear: Why we delivered coffee beans on the subway before our shop even opened (and what that taught us about building a business with no money) The brutal wake-up call that came during a Chicago polar vortex—and the single lesson that saved everything What our financial planner told us contradicted everything we thought we knew about "saving for retirement." The three things every entrepreneur needs to survive (hint: passion isn't enough) Why we were told we were "too entrepreneurial" to get hired and how that rejection became our…
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