
The episode discusses how a small, targeted audience can be more effective than a large following in the current social media landscape.
Everyone thinks you need millions of followers to win on social… but that’s outdated. In today’s game, it’s not about reach it’s about relevance. This clip breaks down why a small, targeted audience can outperform massive followings, how content has shifted in the AI era, and why combining your unique interests is the real key to standing out.
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