396. Matthew Smith - Morning Type

396. Matthew Smith - Morning Type

June 15, 2026 · 1h 16m

About this episode

Matthew Smith, a design director and writer, discusses his work in type and design.

Matthew Smith is a design director working across strategy, type, interaction, illustration, and code. Matthew is also a writer , and runner . Most recently, Matthew was the associate design director at High Tide , a small full-service studio working across strategy, design, and experience for a wide range of clients—from early stage startups to legacy brands. In 2020, he founded Morning Type , an independent type practice where he also maintains the Type Foundry Directory and is building the Typeface Directory . Matthew is also a partner at Tipofili , the complementary type foundry to Louise Fili Ltd where he was previously an associate partner. Gathering dust to build a mountain. Please welcome Matthew Smith to Wear Many Hats. instagram.com/mttymtt…

People in this episode

Host: Rashad Rastam

Guest: Matthew Smith

Topics covered

Keywords

Mentioned in this episode

Organizations: High Tide, Morning Type, Tipofili, Louise Fili Ltd

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