Inside the American Weather Enterprise Association

Inside the American Weather Enterprise Association

From Weather Geeks by Weather Group Television

March 11, 2026 · 36 min · Episode 405

About this episode

Doug and Jennifer Hilderbrand discuss the American Weather Enterprise Association and the importance of collaboration in the weather community.

Guests : Doug Hilderbrand & Jennifer Sprague-Hilderbrand When you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of the storm. But behind all of that is a whole community of people working together to keep us informed and safe. Today, we’re joined by two people who know that ecosystem better than almost anyone: Doug and Jennifer Hilderbrand, co-founders of the American Weather Enterprise Association. Together, they’re building a space where the public, private, and academic sectors can actually talk to each other — and maybe even agree on a few things — to strengthen the entire weather community. We’ll dive into why they launched the association, what they hope to change, and how collaboration can help us all navigate a future with more complex storms, more data, and more demand than ever. Chapters 00:00 Introduction to the Weather Community 03:04 Personal Journeys into Meteorology 06:03 The American Weather Enterprise Association Explained 07:56 The Importance of Economic Valuation in Weather 13:16 Break 1 13:45 Building a Strong Foundation…

People in this episode

Guests: Doug Hilderbrand, Jennifer Sprague-Hilderbrand

Topics covered

  • American Weather Enterprise Association
  • meteorology
  • weather community
  • collaboration
  • economic valuation

Keywords

  • weather
  • storms
  • data
  • public sector
  • private sector
  • academic sector

Mentioned in this episode

Places: California

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