Why AI is killing your marketing
About this episode
In this episode, Becca Pountney discusses how to effectively use AI in marketing without losing personal creativity and voice.
Show notes: Is AI killing your marketing? I’m not anti-AI, in fact, I use it every single day in my business! But I am starting to see more and more wedding businesses using AI in a way that is making their marketing sound exactly the same. In today’s episode, I’m talking about how to use AI without losing your personality, creativity and unique voice. I’ll be sharing some honesty checks to help you work out whether AI might be hurting your marketing, the difference between generative and agentic AI, and exactly how I’m using AI behind the scenes in my own business. Because AI should be your partner, not your replacement! Download my AI worksheet The AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions Time stamps: 00:03 - The Problem with Wedding Marketing 01:23 - The Impact of AI on Marketing 12:51 - Understanding AI in Business: Generative vs. Agentic 22:43 - Using AI as a Thinking Partner 26:52 - Using AI to Enhance Creativity and Efficiency
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