About this episode

Emily Groden shares her journey from corporate law to founding a nutritious frozen waffle brand while navigating motherhood.

Emily is the founder and CEO of Evergreen, the better-for-you frozen waffle brand built on a simple idea: what if your kid's easiest breakfast was also their most nutritious one? In this episode, Emily shares the winding, shoot-your-shot journey that took her from corporate law at Kirkland & Ellis to general counsel at Alinea to accidental food entrepreneur — all while pregnant, then postpartum, then navigating a COVID launch week. We talk about what it really means to be a "mom founder," the specific moment a podcast sparked a business idea (very meta, we know), and why Emily credits her kids — not in spite of them — for keeping Evergreen alive through the hard moments. Plus: pancakes are coming, protein waffles are on the way, and yes, Sam puts cottage cheese on everything. In this episode: Why Emily cold-emailed the founder of Alinea at 10pm — and got a response in 18 minutes The reframe that changed how she thinks about work-life balance (hint: it's "integration," not balance) How being her own core consumer is her biggest competitive advantage Why she hasn't compromised on a single ingredient, even when investors told her to The non-negotiables that…

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