About this episode

Peony Li shares her journey of building JUDE, a women's bladder health brand, after pitching to 100 investors and overcoming significant challenges.

Full episode here: https://www.youtube.com/watch?v=IH8Xvqk2ZykPeony Li built Jude, a women's bladder health brand, in a category that almost nobody would fund, talk about, or believe in. Two years after appearing on Dragon's Den, she's doing £16 million in revenue and growing.In this episode, Peony talks about growing up in Hong Kong with entrepreneur parents she rarely saw, moving to the UK alone at 15, leaving investment banking because her intellectual curiosity was being suffocated, and how distributing 6 million pieces of PPE from her living room gave her the startup capital for Jude.Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35Follow…

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