Apples, Oranges, and Iceberg Metrics

Apples, Oranges, and Iceberg Metrics

From What Works by Tara McMullin

April 30, 2026 · 41 min

About this episode

Tara McMullin critiques shoddy data analysis and discusses the implications of short-form content in media.

You can always rely on me to channel my righteous indignation at shoddy data analysis into a lengthy podcast episode. Footnotes: Read the essay version of this episode. " How Short-Form Clips Took Over the Internet " on Galaxy Brain with Charlie Warzel " The Clip Economy " by Ed Elson on the Simply Put newsletter " What happens when the short-form video bubble bursts? " by Ryan Broderick on Garbage Day " Sorry (Not Sorry) Self-Promotion Doesn't Work " by Tara McMullin on What Works " The Case for Zero-Click Content in a Zero-Trust Ecosystem " by Amanda Natividad for SparkToro The Crisis of Narration by Byung-Chul Han Thinking in Systems by Donella Meadows Team Human by Douglas Rushkoff ★ Support this podcast ★

People in this episode

Host: Tara McMullin

Topics covered

  • data analysis
  • short-form content
  • media critique
  • digital economy
  • self-promotion

Keywords

  • data analysis
  • short-form video
  • media
  • self-promotion
  • digital content

Mentioned in this episode

Books & works: The Crisis of Narration, Thinking in Systems, Team Human

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