Wait... what?!

Wait... what?!

From What Works by Tara McMullin

February 12, 2026 · 10 min

About this episode

Tara McMullin discusses how to navigate moments of surprise and introduces her upcoming workshop series on sensemaking.

You’re going along, minding your own business, and then it hits you: “Wait, what?! ” Your expectation or assumption bumps against the facts. Things aren’t the way you thought they were. It’s not always a life-altering surprise. It might be something tiny—just enough of a shock to make you rethink what you thought you knew. Today, how we resolve those “Wait, what?!” moments. I’m kicking off my 8-week workshop series, Making Sense , on March 24. This program walks you through the sensemaking process and takes you step by step through applying it to a media-making project. By the end of the 8 weeks, you’ll have made significant progress on your project and have an effective process you can use over and over again to create more compelling content. Registration for Making Sense is now open. To learn more and enroll go to: whatworks.fyi/making-sense ★ Support this podcast ★

People in this episode

Host: Tara McMullin

Topics covered

  • sensemaking
  • content creation
  • workshop
  • entrepreneurship
  • assumptions
  • surprises

Keywords

  • sensemaking
  • workshop
  • content
  • entrepreneurship
  • assumptions
  • surprises
  • Making Sense

Mentioned in this episode

Books & works: Making Sense

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