About this episode

This episode discusses the findings of The Spark Report on AI in agencies, focusing on the gap between AI activity and achieving lasting advantages.

We've dedicated this entire episode to The Spark Report.Our fourth bi-annual benchmark on AI in agencies is out now. We surveyed 70+ agencies, combined that with qualitative research and interviews, and this edition – AI in Agencies: From Activity to Advantage – is about the gap between doing AI and building something lasting from it.Jules and Emma go through all six key findings: where recovered time is actually going, why Shadow AI has become a governance issue, what the 83% vs 15% confidence gap really means, and why the biggest divide in AI adoption now sits inside a single agency rather than between them.Practical, research-backed, and direct.📊 Download The Spark Report: https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmark📘 Grab our book Shift – AI for Agencies: https://www.amazon.co.uk/dp/1781339511/🧠 Subscribe to Spark Intelligence: https://www.wearespark.ai/spark-intelligence-ai-newsletter-for-creative-industries

People in this episode

Hosts: Jules, Emma

Topics covered

• AI in agencies
• benchmark report
• agency governance
• AI adoption
• research findings
• Shadow AI

Keywords

• AI
• agencies
• benchmark
• research
• Shadow AI
• adoption
• governance
• confidence gap

Mentioned in this episode

Organizations: The Spark Report, AI in Agencies, Shift – AI for Agencies, Amazon

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