328 - How Discover Dunwoody Is Selling the City to the World - Mark Galvin

About this episode

Mark Galvin discusses how Discover Dunwoody is promoting the city to international audiences ahead of the World Cup.

Podcast 328 - How Discover Dunwoody Is Selling the City to the World - Mark Galvin Mark Galvin from Discover Dunwoody sat down with me this week, and we got into some fun conversation. With World Cup coming to Atlanta and Dunwoody sitting on its strongest lineup of restaurants, events, and hotels in years, Mark makes the case that his organization has never had a bigger opportunity in front of them. A lot of Dunwoody locals have a general sense of what Discover Dunwoody does, but the reality is bigger than most people realize. Mark's team has been running TV commercials in Mexico, Argentina, and Spain through Gray Digital Media and Telemundo stations, advertising Dunwoody to international soccer fans in their native Spanish. The strategy is straightforward: Dunwoody does not need to compete with downtown Atlanta. It just needs to be found. Their tagline captures it perfectly. "Above Atlanta and Beyond Expectations." We also talked about the real restaurant numbers (50+ new openings in four years, and yes, Mark gently corrected a stat I have been misquoting on this show), Stäge Kitchen and Bar now open at Campus 244, the brand new Le Faucheur Tearoom at Park Place, The Daily…

People in this episode

Host: Matthew Weber

Guest: Mark Galvin

Topics covered

• city promotion
• international marketing
• local businesses
• events
• restaurant openings

Keywords

• Discover Dunwoody
• World Cup
• Dunwoody restaurants
• international marketing
• local events

Mentioned in this episode

Organizations: Discover Dunwoody, Gray Digital Media, Telemundo, Create Dunwoody

Books & works: Stäge Kitchen and Bar, Le Faucheur Tearoom, DoorWoody

Places: Dunwoody, Atlanta, Mexico, Argentina, Spain

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