The Big Cheese with Frank Yarborough of Frankie B's
About this episode
Melissa interviews Frank Yarborough about his journey creating Frankie B's pimento cheese and the upcoming Pimento Cheese Festival.
Host Melissa interviews Frank Yarborough, creator of Frankie B’s pimento cheese, just days before the Pimento Cheese Festival in Downtown Cary Park. Frank shares how he grew up with his mother’s pimento cheese, learned the family recipe after she passed, and refined it into three flavors with a focus on traditional Southern taste, Duke’s mayonnaise, and a spreadable, dense consistency. He describes early public tastings outside his Academy Street home, the strong festival response, and moving into an inspected commercial kitchen before selling officially. Frank discusses festival sales goals, local retailers and restaurants now carrying the product, ideas for serving pimento cheese, and future plans that may expand into Southern baked goods like chocolate and lemon meringue pies. 00:00 Meet Frankie B 02:08 Family Recipe Roots 03:57 From Sharing to Flavors 04:39 Festival Buzz Takes Off 07:26 Branding and What Makes It Different 09:25 Selling Out and Scaling Up 14:33 Going Legit Commercial Kitchen 16:16 Why Cary Owns Pimento Cheese 17:11 Downtown Cary Life Changes 19:16 Fencing In Privacy 20:02 Roots in Downtown Cary 21:04 Festival Crowds and Traffic 21:36 Judging Pimento Cheese…
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