About this episode

Brydon McMillen discusses his career in paid search and the impact of generative AI on marketing strategies.

SEASON 5, EPISODE 4: What's Your Story? GEN AI , we sit down with Brydon McMillen, a heavyweight in the paid search space who has spent the last 7 years managing 8-figures in annual ad spend across more than 150 brands—including industry standouts like PolicyMe, Hexagon, and Alpine Credits. Brydon’s impressive portfolio includes working with elite brands recognized on the Forbes AI 50 , Forbes Fintech 50 , and Forbes Global 2000 . What sets Brydon apart in a crowded marketing landscape is his engineering background. It allows him to see complex patterns in campaign data that traditional marketers completely miss. We dive deep into his fascinating career trajectory, from being the pivotal first hire who helped scale Twobite Digital to a 7-figure acquisition in just 2.5 years, to leading the SEM team at Nowspeed Marketing. Now, as the founder of Plateau PPC—a specialist paid search agency catering specifically to Insurtech, Fintech, and AI brands—Brydon shares his unique perspective on how generative AI, data logic, and engineering principles are completely transforming the landscape of paid search. If you are a marketing leader looking to move past generic tactics and unlock the…

People in this episode

Host: Ron Caughlin

Guest: Brydon McMillen

Topics covered

• paid search
• generative AI
• marketing strategy
• data analysis
• Insurtech
• Fintech

Keywords

• paid search
• generative AI
• marketing
• data logic
• pattern recognition
• ad spend
• Insurtech
• Fintech

Mentioned in this episode

Organizations: PolicyMe, Hexagon, Alpine Credits, Forbes AI 50, Forbes Fintech 50, Forbes Global 2000, Twobite Digital, Nowspeed Marketing, Plateau PPC

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