What's Your Story GEN AI - Season 5, Episode 2

What's Your Story GEN AI - Season 5, Episode 2

May 22, 2026 · 28 min · Season 5 · Episode 2

About this episode

This episode features Ronnie Malewski discussing the impact of generative AI on performance marketing strategies.

Season 5, Episode 2: Navigating the Future of Performance Marketing with Ronnie MalewskiHow is generative AI rewriting the playbook for modern marketing leaders? In this episode of What’s Your Story? GEN AI, we sit down with Ronnie Malewski, Managing Director of NP Digital Canada.With nearly two decades of experience leading client services, operations, and digital strategy, Ronnie has steered performance marketing for some of the world's most recognizable brands, including Microsoft, Adidas, and Loblaws. Now at the helm of NP Digital Canada, he is helping businesses of all sizes—from agile SMBs to massive enterprise organizations—scale through data-driven organic and paid performance solutions.In this episode, we dive into:The Evolution of Strategy: How Ronnie’s 20-year journey in digital marketing prepared him for the Gen AI revolution.AI in Action: How NP Digital Canada is leveraging cutting-edge AI tools to drive real business results and ROI for clients.Human + Machine: The balance between data-driven automation and the human creativity needed to connect with today's consumers.The Next Frontier: Ronnie's predictions on where performance marketing is heading next and how…

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