#338 - Building a Sustainable Creative Business with Megan Auman

#338 - Building a Sustainable Creative Business with Megan Auman

January 17, 2026 · 1h 42m · Episode 338

About this episode

Megan Auman discusses building a sustainable creative business and evolving pricing strategies.

In this episode of Wheel Talk, Ryan and Becca talk with artist, author, and educator Megan Auman about the business lessons behind Try It and See. Megan shares how her revenue streams and pricing strategies have evolved since publishing the book, along with insights on production volume and communicating value to customers. They discuss what it means to ask for the sale outside of wholesale, how artists can know when they’re charging the right price, and how tools like ChatGPT and social medi...

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