#338 - Building a Sustainable Creative Business with Megan Auman
From Wheel Talk by Ryan Durbin & Becca Otis
January 17, 2026 · 1h 42m · Episode 338
About this episode
Megan Auman discusses building a sustainable creative business and evolving pricing strategies.
In this episode of Wheel Talk, Ryan and Becca talk with artist, author, and educator Megan Auman about the business lessons behind Try It and See. Megan shares how her revenue streams and pricing strategies have evolved since publishing the book, along with insights on production volume and communicating value to customers. They discuss what it means to ask for the sale outside of wholesale, how artists can know when they’re charging the right price, and how tools like ChatGPT and social medi...
People in this episode
Hosts: Ryan Durbin, Becca Otis
Guest: Megan Auman
Topics covered
- sustainable business
- creative entrepreneurship
- pricing strategies
- value communication
- art business
Keywords
- sustainable business
- creative entrepreneurship
- pricing strategies
- revenue streams
- art business
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