About this episode

Manuel Leyshon discusses his journey in building Loco Tequila and the philosophy behind the brand.

Welcome back to Wheels, Deals and Meals ! This week, we sit down at Amalfi Restaurant with Manuel Leyshon, the driving force behind Loco Tequila . From his early days in Mexico City to navigating the global spirits market, Manuel shares the story of how he helped build a brand that defies the status quo. In this episode, we dive into the "Loco" philosophy—a commitment to quality, pure agave, and a process that respects the land (terruño) above all else. Video Timestamps: 00:00:00 – Intro: Great food, great company, and the "Loco" spirit. 00:01:36 – Origins: Growing up in Mexico City, León, and Guadalajara. 00:06:33 – Career Path: From Pernod Ricard to the Automotive Industry. 00:09:31 – The "Loco" Adventure: Building a brand from ground zero in Monterrey. 00:12:07 – Strategic Growth: Why Texas and California are the keys to the U.S. market. 00:14:55 – The Truth About Tequila: Additive-free trends and why quality matters. 00:18:25 – Exploring Expressions: Blanco, Reposado, and Puro Corazón. 00:24:20 – Fun Stuff: "The Jalapeño" (his first car), Porsche dreams, and his love for Mexico. 00:30:20 – How to get Loco Tequila: Online and retail…

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