E162: CoinGecko CEO: The Truth About Getting Rich in Crypto (you won't like it)

E162: CoinGecko CEO: The Truth About Getting Rich in Crypto (you won't like it)

March 12, 2026 · 1h 42m · Episode 162

About this episode

Bobby Ong discusses the harsh realities of succeeding in the crypto industry and shares insights from his experience as the CEO of CoinGecko.

Bobby Ong is the co-founder and CEO of CoinGecko, the crypto data platform he bootstrapped with $200 over 12 years - no VC money, no shortcuts. In this episode, Bobby reveals why most crypto founders are destined to fail, how he caught employees taking bribes for listings, and what it really takes to survive in an industry designed to destroy you. THE SHIFT NEWSLETTER 💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter ___________ PARTNERS 🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/ 💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT 🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=102... 🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more…

People in this episode

Host: Kevin Follonier

Guest: Bobby Ong

Topics covered

Keywords

Sponsors

Jupiter, KAST, Trezor, Bitwise Asset Management, Sumsub

Mentioned in this episode

Organizations: CoinGecko

More episodes of When Shift Happens Podcast

Explore listener stats, chart rankings, contacts and more on the When Shift Happens Podcast podcast page.