Ep 175 Legacy and Lift-Off: OGs & New Blood – Featuring Still Waters Vineyard | Truss Wines
About this episode
This episode features a discussion between two generations of Paso Robles winemakers about the challenges and evolution of the wine industry.
🍇 Where Wine Takes You, Episode 175 Highlights 🍷 Legacy and Lift-Off: OGs & New Blood In this episode of Where Wine Takes You , Adam brings two generations of Paso Robles wine together for a conversation about roots, risk, reinvention, and what it takes to keep building when the business gets complicated. Paul Hoover , owner and winemaker at Still Waters Vineyards , brings the long view. Paul is a Cal Poly agriculture guy, farmer, former hospitality executive, longtime business leader, home-winemaker-turned-estate-winemaker, fisherman, and one of the most approachable voices in Paso wine. His stories stretch from a formative wine education fueled by an employer’s monthly bottle allowance to buying the vineyard that became Still Waters during an earlier downturn in the grape market. Paul also breaks down the current wine-business correction with refreshing honesty. The COVID years created extraordinary direct-to-consumer demand, wineries increased production to meet it, and then the market shifted before all that slow-moving inventory reached the end of the line. Paul calls it an “I Love Lucy” moment. More wine keeps coming down the conveyor belt while the industry tries to…
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