About this episode

The episode discusses modern PR strategies and AI visibility for pet brands with guest Sara Blood.

This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet brands can break through in today’s crowded media landscape. From the changing face of trade shows like Global Pet Expo to the difference between earned media, marketing, and paid placements, Sara shares insider strategies for startups, pet businesses, and nonprofits looking to build awareness and credibility. If you want practical ways to turn content into gold, grow your brand, and stay ahead in the fast-changing world of media, this episode is a must-listen. EPISODE NOTES: The New Rules of Pet PR and AI Visibility Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support .

People in this episode

Hosts: Mary Tan, Mark Winter

Guest: Sara Blood

Topics covered

• Pet PR
• AI visibility
• media strategies
• pet brands
• content marketing
• trade shows

Keywords

• pet PR
• AI visibility
• media landscape
• earned media
• marketing
• paid placements
• content strategies
• brand awareness

Mentioned in this episode

Organizations: BrandPoint, Global Pet Expo

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