Make People Feel Special: A Business Growth Strategy That Works

About this episode

Leslie Kane discusses the importance of making people feel special as a strategy for business growth and customer loyalty.

When was the last time a business made you feel truly special? In this episode of the Why Not Today? Podcast, Leslie Kane shares a powerful lesson inspired by Mary Kay Ash’s reminder to imagine every person wearing a sign that says, “Make me feel special.” Leslie connects this timeless idea to business growth, customer experience, social media, networking, and the unforgettable stories from Unreasonable Hospitality by Will Guidara. In a world filled with algorithms, automation, digital overload, and transactional marketing, human connection stands out. Leslie shares why making people feel seen, valued, remembered, and cared for is not just kind. It is one of the most powerful ways to build loyalty, referrals, trust, and lasting business relationships. You’ll hear stories about surprise and delight, including the famous hot dog story from Unreasonable Hospitality, the Tiffany champagne flutes, kids experiencing snow, and Leslie’s own memorable hospitality experience during a Hilton Head trip. Each story points back to one simple truth: people remember moments. I n this episode, you’ll hear: • Why making people feel special is a powerful business growth strategy • How small…

People in this episode

Host: Leslie Kane

Topics covered

• customer experience
• business growth
• human connection
• loyalty
• storytelling
• networking

Keywords

• business growth
• customer experience
• human connection
• loyalty
• referrals
• surprise and delight
• handwritten notes

Mentioned in this episode

Books & works: Unreasonable Hospitality

Places: Hilton Head

More episodes of Why Not Today? with Leslie Kane

• The Entrepreneur Roller Coaster: Lessons from the Why Not Today? Journey · June 11, 2026 · 18 min
• Your One Day Starts Today - The Power of Persistence and Fanatical Consistency · June 5, 2026 · 15 min
• The Championship Mindset That Helps You Finish Strong · May 21, 2026 · 20 min
• Building Your Tribe: How to Build Meaningful Relationships with Leslie · May 14, 2026 · 25 min
• Finding Your Tribe: Why Community and Connection Matter with Leslie · May 7, 2026 · 14 min
• The Starfish Effect: How One Action Can Change Everything · April 30, 2026 · 14 min