
#352: Jason Liebig – Candy Historian, Collecting Candy
From Wild Business Growth by Max Branstetter
December 10, 2025 · 57 min · Episode 352
About this episode
Jason Liebig, the Candy Historian, discusses his journey and expertise in candy and snacks.
Jason Liebig, the Candy Historian and TV Consultant & Storyteller, joins the show to share his journey from DC Comics & Marvel Comics to becoming the leading expert on candy, snacks, and nostalgia for shows like Stranger Things and Mad Men. Hear how to get good at collecting things, the top candy entrepreneurship stories, which candies are related to each other, the most unusual candies in history, and the most creative use of chocolate. Connect with Jason at CollectingCandy.com , on social media @CollectingCandy , and on LinkedIn
People in this episode
Host: Max Branstetter
Guest: Jason Liebig
Topics covered
- candy history
- collecting
- entrepreneurship
- nostalgia
- snacks
- TV consulting
Keywords
- candy
- collecting
- entrepreneurship
- nostalgia
- TV consulting
- snacks
- history
Mentioned in this episode
Organizations: DC Comics, Marvel Comics, Stranger Things, Mad Men, CollectingCandy.com
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