356: What Would Lu Do? Q2 Series | When the Right Thing Gets Hard | Part 5: When the Wrong Opportunity Looks Exactly Right

356: What Would Lu Do? Q2 Series | When the Right Thing Gets Hard | Part 5: When the Wrong Opportunity Looks Exactly Right

June 8, 2026 · 30 min

About this episode

LuAnn discusses the challenges of saying no to seemingly good opportunities in business growth.

Today on Window Treatments for Profit This is the final episode of the series. And it is the one LuAnn has been building toward the whole time. Because saying no to the wrong opportunity is the hardest decision in intentional growth. Not the no that is obvious. The no that looks like revenue. The no that comes with a relationship attached. The no that arrives during a slow month when every rational instinct says yes. In this episode, LuAnn shares a real text exchange that happened this week between an EW member and a designer who wanted to know her discount on a Hunter Douglas house. She walks through exactly what the EW member said back, why that response was not a closed door but a defined one, and what happens next that tells you everything you need to know about whether the relationship is worth pursuing. She also addresses directly the danger of using not our client as a lazy conclusion instead of an earned one, and explains the distinction between skilled disqualification and face-value dismissal. And she introduces a phrase she uses when speaking live: legalized money laundering. The business that looks busy, feels productive, generates real revenue, and still has nothing…

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