AI, Wine & Authentic Storytelling with Erin Ortiz

About this episode

This episode features a conversation with Erin Ortiz about the intersection of AI, wine, and storytelling, focusing on BIPOC representation and digital marketing strategies.

Wines We're Drinking: Erin: Tomaté Frío by Para Wines, a hibiscus and cinnamon-based tempranillo Jessica: 2023 Para Wines Envino Blanco What happens when a BIPOC wine writer, AI strategist, and astrology enthusiast decides to build the bridge between all three? You get Erin Ortiz, and this is one of those conversations you're going to want to come back to. Erin has been in the wine industry for nearly a decade, writing about BIPOC issues in wine and building a career in account development before founding Brand Arcadia in 2024 to help boutique winemakers and BIPOC brands leverage AI in their digital marketing strategies. She's currently collaborating with Parra Wines on AI video content and building Celestial Somm, an app that pairs wines with astrology transits to make wine more accessible and culturally relevant, prioritizing Latiné-owned and independent brands. This conversation goes deep: we talk about what it really means to use AI as a tool without losing your voice, why the wine industry is falling behind with younger drinkers, how AI is reshaping search and why now is actually the golden moment for niche brands, and the very real racial bias Erin encountered when she…

People in this episode

Host: Jessica Yañez

Guest: Erin Ortiz

Topics covered

• AI in wine industry
• BIPOC representation
• digital marketing strategies
• astrology and wine pairing
• racial bias in AI
• niche brands
• younger drinkers

Keywords

• AI
• wine
• BIPOC
• digital marketing
• astrology
• racial bias
• niche brands
• younger drinkers

Mentioned in this episode

Organizations: Para Wines, Brand Arcadia, Celestial Somm

Places: New Jersey

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