Know Your Why: Heidi De La Cruz on Building a Podcast That Actually Lasts
About this episode
Jessica Yañez interviews Heidi De La Cruz about building a sustainable podcast and the importance of mental health in the process.
Wines We're Drinking Jessica: Seis Soles Albariño, by Chris Rivera (friend of the pod), out of Lodi with a tasting room in downtown Orange, CA (Wine & Wax) Heidi: Water (she'd just wrapped recording her own podcast beforehand) Episode Description This week, Jessica sits down with Heidi De La Cruz, host of the two time award winning podcast "American Dream in the Eyes of Immigrants," podcasting coach, and creator of the V.O.I.C.E. Method, a 6 week framework helping Latina women and busy moms launch their own shows. Heidi and Jessica trade real talk on what it actually takes to start and sustain a podcast: knowing your why, building systems that don't burn you out, showing up as your authentic self (no dress code required), and redefining what success looks like when you're a one woman operation. Heidi also opens up about managing her PTSD around her recording schedule and how mental health shaped the structure of her business. Note for listeners: this episode touches on immigration and includes a candid conversation about how Jessica curates guests for the show's mission of amplifying communities of color specifically. Timestamps 00:00 - Cheers and catching up 09:56 - Heidi's path…
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