About this episode

Perla Lozano shares her journey from a non-sporty background to leading a youth soccer league aimed at empowering girls through sports.

Wines We're Drinking Jessica: Cramosi Vineyards Pinot Noir, Willamette Valley, Dundee Hills, Oregon (Latina-owned) Perla: Juggernaut Marlborough Sauvignon Blanc 2024 (New Zealand) Perla Lozano didn't grow up as a sports kid. She didn't start soccer until high school, she couldn't afford club leagues, and no one in her family was pushing her onto a field. But a coach noticed something in her that she hadn't noticed in herself yet, and that moment changed everything. Now a marketing executive by day and a volunteer leader for Orange AYSO by night and weekends, Perla is on a mission to get more girls off the sidelines and into the game. She runs one of the few youth soccer leagues in Southern California that guarantees every kid at least 75% play time, and she's seen firsthand how sports rewires girls' confidence, identity, and sense of what's possible. This episode hits close to home- Jessica played softball and cheered from third grade through college, and the two of them go deep on everything from the pressure of club leagues to the real reason girls quit sports (hint: it's usually not because they stopped loving the game). In this episode: [00:03] Introductions and weather chaos…

People in this episode

Host: Jessica Yañez

Guest: Perla Lozano

Topics covered

• girls in sports
• youth soccer
• confidence building
• sports participation
• personal stories

Keywords

• girls in sports
• youth soccer
• confidence
• sports leagues
• Perla Lozano

Mentioned in this episode

Organizations: Orange AYSO, Cremosi Vineyards, Juggernaut

Places: Southern California, Little Latin America, Willamette Valley, Dundee Hills, New Zealand

More episodes of Wine & Chisme

• Vintner Voices: Ruakh Wines with Samantha Esquivel · May 6, 2026 · 1h 8m
• Bold Moves Start From Within with Analia Gomez Vidal · April 22, 2026 · 1h 24m
• From Teen Mom to Community Builder with Karen Zaragoza · April 15, 2026 · 1h 11m
• Vintner Voices: Ortega Family Wines · April 1, 2026 · 1h 13m
• March Chisme: A LOT Happened. We Felt ALL of It. · March 25, 2026 · 1h 30m
• What Will They Say? Breaking Free From Taboos That Hold Latinas Back with Denise Soler Cox · March 18, 2026 · 1h 27m

Explore listener stats, chart rankings, contacts and more on the Wine & Chisme podcast page.